BACKGROUND:

Since 1961, fun has always been the foundation at Wienerschnitzel. Yet, our fans may have forgotten about it—in part due to the endless scroll of the “same ol‘ same ol‘” that fills their feed. So, we gave our nostalgic brand a fun facelift with an eccentric combination of illustration, photography and design that’s hard to ignore, and even harder to forget. Partnering with photographers, food stylists and illustrators, we put it all together to transform our feed into something new, but totally Wienerschnitzel.

EXECUTION:

To reignite the fun in Wienerschnitzel’s social channels, we created a trifecta of illustration, photography and design. Equal parts artsy and awesome, the brand’s nostalgia was transformed into “newstalgia”, with visuals that paired with punchy, attention grabbing lines—bringing a quirky, yet mouthwatering kind of life back into our social feeds. Our rebranding was born on all of our social channels, with amplification on select posts, spreading the word of Wienerschnitzel’s newfound fun to both new fans and old.