INSIGHT:

35 million Americans have never left the state that they were born in.

IDEA:

The Un-Adventurers is a three-part, long-form television series that follows people on the adventure they’ve spent their entire life avoiding. While most of us take travel for granted, 1 in 10 of the U.S. population have never left their home state. So, we decided to get them out of their comfort zone to discover the power of travel firsthand.

WHY HYUNDAI:

From the driveway to the state line and beyond, Hyundai aims to make people's lives a little better. Whether it's helping them discover what they're missing out on or embracing the shared human stories along the way. Hyundai is more than just a vehicle that gets people from A to B, but rather a partner that gets them to where they want to go.