Smaht Pahk Twitter Responses

For the Super Bowl we wanted to extend the hilarity of our Smaht Pahk commercial into social. We launched a targeted social campaign in the city of Boston as well to pay our respects to the city of inspiration, and then proceeded to have a full Boston Takeover on Twitter, hiring two comedians—including one star from the ad—to tweet for us on gameday and film our real-time Quartertime Shows.

Quartertime Show 1

Quartertime Show 2

Quartertime Show 3

Quartertime Show 4