Automotive brand social content usually looks something like this: photos of cars, cars and more cars. Scrollers are bored.


To fight sheet-metal burnout, and to make our first-ever Genesis GV80 SUV stand out from the pack, we took a risk. We commissioned eight visual artists from around the world to create avant-garde pieces using the GV80 as inspiration. And to make the work feel fresh in-feed, we chose artists with zero previous automotive experience. The resulting content isn’t just show-stopping. It’s thumb-stopping. Successfully grabbing the attention of Instagram users looking for a break from the ordinary.


A challenger brand in the luxury automotive space, Genesis is doing things differently. And we’re doing it by design. With an innovative, no-limits approach to vehicle styling and technology, Genesis is more than a drive. It’s an experience.